![]() ![]() And Reddit's mostly self-regulating communities ensure that users set the culture. Even though it's unorganized and small, it attracts people who aren't interested in relatively boring investments, like index funds, or in traditional ways of measuring the value of stocks. Late 2012: The culture of WSB begins to take shape. Let's play." (Later, the motto will change to something more sinister-sounding: "It's like 4chan found a Bloomberg terminal.") The discussion board will become known by the shorthand WSB. Its initial motto is playful, with little hint of what is to come: "Inspired by earnings seasons. January 2012: The "wallstreetbets" subreddit is created by Jaime Rogozinski, an entrepreneur living at the time in Washington, D.C. ![]() Here's a timeline of how r/wallstreetbets, also known as WSB, and Robinhood came to be. ![]()
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